Mastering Tile Presentation: How To Display Tiles Like A Pro

As the customer enters the tile showroom, you have mere seconds to impress the customer. The larger and more expansive your display is, the more chances the client will convert into a sale. The decisive moment of purchase comes when they are convinced that the tile displayed in front of them is what they need.

You need to have an artistic, expansive and contextual tile presentation in your showroom to bring out the real beauty of our tiles. Let us guide you on how you can also enhance your tile display area. The motive is to provide a realistic experience to the customers so that they can visualise how beautiful their space will look if they use our tile brand.

Displaying Tiles In The Showroom

Think of your showroom as a blank canvas. You have a vast space to display tiles, but only the right presentation will stick to the customers’ eyes. Here’s how you can also uplift the tile display in your showroom. 

1. Utilise Floors And Walls

• What better way to showcase the best tiles in your showroom than installing them on the walls and floors.
• This way, you can showcase the best wall tiles and floor tiles in a realistic setting.
• Use mirrors in your entire display to make the space feel larger and allow customers to view tiles from different distances.

2. Sample Boards & Display Racks

• You can use sample boards and display racks. Choose between a fixed display rack or a sliding one. Modern tile showrooms use sliding and revolving ones as you can display various tiles in a limited space.
• Also, the sliding racks allow the customer to view the tiles from different angles, which helps them visualise how the tile will look on walls and floors.

3. Vignette Displays

• Vignette displays are the best way you can showcase the tiles. 
• These displays let the customers see the tiles in a contextual environment and showcase the application of tiles along with the accessories and furniture of the room.
•  You can show a small bathroom area with a sink and mirrors that have bathroom tiles installed in the area.
•  Make an installation of the kitchen with a stove, and you can showcase how our kitchen tiles would enhance the look and appeal of the kitchen’s walls and floors.
•  Similarly, you can showcase our staircase tiles on the mock-up of stairs and parking tiles in a small set-up of parking or garage.
•  This way, you can market your entire category of tiles using a single setup.
•  Make sure to change the display at regular intervals to keep the display area inspiring.

4. Interactive Displays

• Use the latest technology to lure and satisfy your customers by using large interactive screens in your showroom. 
• It not only gives a virtual tour to the customer of how tiles would look in their space but allows you to have a digital database of our tiles in a compact area.
• Using touch screen displays in the showroom allows your customers to scroll through our tile catalogue themselves and make a purchase decision.

5. Strategic Use Of Colours

• Another vital display principle is to play with colours and present complementing colours of the tiles together to spark the customer’s creativity. 
• Use neutral tones in the background to make the colours of the tile pop out.
• For tiles that are of dark colours, pair them with complementary coloured tiles to present a cohesive look to the customers.

6. Segregating Different Types Of Tiles

• Another way to make the shopping experience seamless for your customers is to categorise the tiles based on various properties and display them in their dedicated areas.
• You can divide the tiles based on:

– Based On Type: Ceramic, Porcelain, Mosaic, Travertine Tiles, Vitrified, Glazed Vitrified, Wooden Tiles etc.

– Based On Application: Bathroom and Parking Tiles, Staircase and Bedroom Tiles, Elevation Tiles etc.

– Based On Size: 600 x 600 mm, 600 x 1200 mm, 1200 x 1200 mm, 1200 x 2400 mm, 800 x 1600 mm and many more.

• Spenza Ceramics is the only tile manufacturer that offers you 22+ tile sizes.

7. Lighting

• Make sure that the lighting in your showroom brings out the colours and designs of the tiles properly. 
• The better located the light, the better the tiles will look.
• Try to use a mix of natural and artificial light to show the texture, veins, colours and patterns of the tiles.

8. Clear Information About Tiles

Display crips and precise information along with every tile type that gives the intrinsic data to the customer to make up their mind about the purchase.

• Features, USP’s, application and durability rating of each tile
• Highlight key features and benefits of the tiles on the information blocks.
• Your showroom staff should convey the information to the customers to win their trust and better cater to their needs.

There’s Only One Way To Grow – Showing Your Best!

You need to utilise every square inch of your tile showroom and display as many options as possible. But don’t compromise on quality display. Give space to each tile so the customers can absorb its beauty. Just a good display is not going to bring revenue to your table.

Apart from a magnificent tile display area, you’ll need a staff who can connect with the customer’s needs and advise them on which tile to choose as per their budget, design preference, and application area. 

Spenza Ceramics provides you with the latest designs and premium-quality tiles and marketing support to your staff so that you know everything about our tiles. Visit our website and contact us today to stock up your showroom with our high-quality tiles.

Frequently Asked Questions

1.What exactly is a tile display rack, and why choose fixed, sliding, or revolving types?
 Ans.Tile display racks are specialised fixtures that elegantly showcase tile collections. Choose fixed, sliding, or revolving models to maximise space and boost engagement.

2. How can I make my tile display more captivating and immersive?
Ans. Use creative settings like floor and wall installations, vignette displays, and interactive elements, pairing complementary colours and lighting to offer an unforgettable shopping experience.

3. Is better lighting truly essential for boosting tile sales?
Ans. Yes. Strategic lighting amplifies tile colour, texture, and pattern, giving customers a vivid impression of the tiles that ultimately drive their purchase decisions.

4. What exactly is a Vignette display in a tile showroom?
 Ans. A Vignette display recreates real-life settings using tiles with furniture and accessories, helping customers visualise how tiles transform actual living spaces.

5. Does Spenza Ceramics provide marketing support to its dealers?
 Ans. Yes. Spenza Ceramics empowers dealers with marketing resources, staff training, and design expertise, providing each and every bit of knowledge and information to its dealers.